Direct Marketing Growth Distribuited Marketing

The Numbers Prove that Direct Marketing Continues to Perform

By Gary Ritkes on December 8, 2009

I recently ran across an interesting tidbit of information related to the ROI on Direct Marketing vs. non Direct Marketing spends.

“For 2008, every $1 spent on direct marketing advertising resulted in $11.63 in direct marketing driven sales, on average. Conversely, every $1 spent on non-direct marketing advertising resulted in average sales of $5.24.

By 2013, direct marketing ROI is expected to improve to $12.30 per ad dollar spent. Non-direct marketing ROI is expected to remain flat at $5.23 in sales per ad dollar spent.”

The moral of the story………put more money towards direct marketing, not less.

(Source: The Direct Marketing Association (DMA), The Power of Direct Marketing, 2008-2009.)

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Posted in Direct Marketing | Tagged Direct Marketing, ROI | 3 Responses

Gary Ritkes

During his twenty plus year tenure in the marketing field, Gary has become a recognized innovator and leader in the technology area within the graphic communications industry, serving many Fortune 1000 clients and worldwide advertising agencies. Prior to joining SproutLoud, first in an advisory capacity at startup, and then full time in 2008, he worked directly for and with several of the largest international print communication companies. He was an original founder of U.S. based Earth Color Group which was sold in 1996, to Advanced Digital Services (ADS) to then publicly traded Katz Digital Technologies.

3 responses to “The Numbers Prove that Direct Marketing Continues to Perform”

Alex December 11, 2009 at 4:15 pm | Permalink

Does this include B2B sales?..
Gary Ritkes December 11, 2009 at 4:26 pm | Permalink

Thanks for pointing that clarification out Alex. This is B2C.
Greg H. December 13, 2009 at 9:13 am | Permalink

Great article here, the numbers sure don’t lie. In a time where we see digital communication to consumers is growing rapidly, it’s very interesting that direct marketing is here to stay.