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The Numbers Prove that Direct Marketing Continues to Perform

By Gary Ritkes on December 8, 2009

I recently ran across an interesting tidbit of information related to the ROI on Direct Marketing vs. non Direct Marketing spends.

“For 2008, every $1 spent on direct marketing advertising resulted in $11.63 in direct marketing driven sales, on average. Conversely, every $1 spent on non-direct marketing advertising resulted in average sales of $5.24.

By 2013, direct marketing ROI is expected to improve to $12.30 per ad dollar spent. Non-direct marketing ROI is expected to remain flat at $5.23 in sales per ad dollar spent.”

The moral of the story………put more money towards direct marketing, not less.

(Source: The Direct Marketing Association (DMA), The Power of Direct Marketing, 2008-2009.)

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Posted in Direct Marketing | Tagged Direct Marketing, ROI | 3 Responses

Gary Ritkes

3 responses to “The Numbers Prove that Direct Marketing Continues to Perform”

Alex December 11, 2009 at 4:15 pm | Permalink

Does this include B2B sales?..
Gary Ritkes December 11, 2009 at 4:26 pm | Permalink

Thanks for pointing that clarification out Alex. This is B2C.
Greg H. December 13, 2009 at 9:13 am | Permalink

Great article here, the numbers sure don’t lie. In a time where we see digital communication to consumers is growing rapidly, it’s very interesting that direct marketing is here to stay.