SproutLoud’s 2009 Holiday Party a Blast
Thanks to everyone for coming out to our Holiday Party. The food and wine were great but the people even better. Congrats to all our SproutLoud Award winners!
The Numbers Prove that Direct Marketing Continues to Perform
I recently ran across an interesting tidbit of information related to the ROI on Direct Marketing vs. non Direct Marketing spends. “For 2008, every $1 spent on direct marketing advertising resulted in $11.63 in direct marketing driven sales, on average. Conversely, every $1 spent on non-direct marketing advertising resulted in average sales of $5.24. By [...]
None of This Stuff Matters – The Future of Web Design
Fancy new tricks made possible by newer browser versions is a great tool to improve the user experience. However, not all browsers support the same features. According to a recurring theme from the Future of Web Design conference in New York, that’s ok. What matters is that the user experience remains the same. Fonts looking [...]
Web to Print vs. Marketing Resource Management
When prospective clients evaluate us as a new business partner, our Marketing Resource Management (MRM) platform often competes against online tools supplied by printers. And naturally so, especially when an RFQ is more “print-focused”, since some of the basic print-on-demand functionality overlaps with what is called a “web-to-print” system. What is the difference? Web to [...]
Our New Asset Catalog
We’ve been working on restructuring our marketing asset catalog – our module that allows our users to find marketing assets in their network easily. The Problem? Our clients who support a local network, and therefore are responsible for organizing their asset catalog, often have to guess at how their network of users would “go about” [...]
Does Paid Ad Insertions in Social Media Undermine Trust?
I came across an interesting article by the New York Times today, which highlighted how people are being paid by Corporate marketers to post references to products / services in their Tweets, Facebook pages, etc. This, understandably, has some social media enthusiasts on edge. Imagine following someone on Twitter or Facebook, who you believe is [...]
Debian Pushes Development of kFreeBSD Port
This is really such a cool idea. Having the FreeBSD kernel available in Debian as an option would give so much flexibility for those of us who use FreeBSD and Debian on our servers. Click here for the whole announcement.
Generating Excitement
I really believe that the passion and enthusiasm to change fundamentally how some things work are what makes our product so unique.
American Express Publishes Key Business Trends
In the October 2009 Open Book publication, American Express cited several key business trends happening in today’s society including Green Practices, Baby Boomers, and Virtual Offices. Of closest to SproutLoud’s heart was the increasing preference of consumers to buy local, or the concept of “localization.” According to a study commissioned by the Andersonville Development Corporation, [...]
Congrats to Our CNN 40 Under 40 (Look-a-like)
I was surprised to see one of our many talented software developer members, Josh, was actually ranked by CNN as one of the top 40 under 40 Entrepreneurs for 2009. Even more surprising, it turns out he started Twitter! Then….I wondered, why the heck would a founder of Twitter join our team — we must [...]
