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Its called responsive design — and that pretty well describes what it is and what it does. Its a website design that automatically renders a traditional website onto a mobile device. Sounds like magic, right? Well, as with most things, its not always that simple. Some [...]
Return on Investment is important to measure when it comes to Social Media. You’ve heard it all before – measure the return on your efforts, prove these efforts are quantifiable and worthwhile, make sure there is a financial return for every strategy, and test, test, test [...]
National brands selling through distributed channel partners continue to ramp-up online marketing support to local affiliates. As continued research shows efficient use of local marketing spend is driving local transactions, brands realize local channel partners need support for success. Yet with the success, a new challenge [...]
We have all heard about triggered communications programs, also known as “Retention Based” programs. But how many local businesses are really doing them, and should they be doing them? The answer is; not many are doing them, and yes they should be! Think about all the [...]
5 pro printing tips when verifying color consistency on a press run.
In today’s world, it’s common to hear the term “get more for less”. It’s an intriguing concept, right? Who wouldn’t want to pay less and get more? I’d certainly like to put in less effort and get a greater return. Most of the time, this idea [...]
The news from Google’s annual I/O conference has become more valuable every year to traditional marketers as they continue to develop products that create communication and connection opportunities. Smart marketers know that they need to keep up with technology developments or risk being left behind; and [...]
Any business, large or small, can leverage the power of social media with the right creative thinking to participate in the ultimate word of mouth tool.
For brands with small business or franchise partners, one of your biggest headaches is making sure they are taking advantage of every opportunity to gain new local customers and increase your brand awareness. One way to do that is by having an effective mobile web presence. [...]
Google+ — Past and Present Google+ has come a long way since its launch in September 2011. It is Google’s fourth attempt to break into the social media market, and it is here to stay. Google’s fanfare and the integration of Google+ into almost every facet [...]
What NOT to Do with Your Online Marketing: Ignore Your Website’s Comments Section
By Neil Ingalls on June 5, 2013
User generated content is a great way for your blog or website to increase reach in the search engines. SEO has always depended on quality content and allowing users to provide that content seems like an easy decision. Not so fast! As much as Google loves [...]
Posted in Online Marketing | Tagged comments sections, monitoring your content, user generated content | Leave a response